Become the expert that customers turn to when they need answers. Informative, up-to-date articles show you’ve got your finger on the pulse of the industry.
When customers need answers, make sure they go to you, not one of your competitors.
Crown Copywriting writes useful, informative articles that are great for demonstrating your expertise. If you’re the business customers turn to when they want to learn more, they’re more likely to buy your products and services.
Having articles on your website also improves SEO, ranking you more highly on search engines like Google and Bing.
Unlike blog posts, articles:
Are longer (around 1,000 words or more).
Are formally written.
Give unbiased news or information.
Use sources and research as evidence.
Are suited to a specific, engaged readership.
Are more in-depth and comprehensive.
Can appear in newspapers or magazines, as well as online.